— October 2021

Product Design, Illustration

Role:

Product Design

Illustration

Arriv

In response to the growing need for streamlined and efficient acute care access, we embarked on a mission to transform the healthcare industry by creating Arriv—a cutting-edge digital booking tool for on-demand healthcare facilities. Our vision was clear: to provide people in need of acute care with a world-class digital check-in experience that not only meets their immediate needs but also inspires confidence in the healthcare process.

Project Overview:

In a remarkable six-month journey, our dedicated team successfully founded the company, conceptualized and developed the product, crafted a compelling brand, and executed a robust go-to-market strategy. The result? Arriv swiftly emerged as the highest-converting platform in the industry, redefining the way individuals access acute care.

Key Achievements

1. Company Foundation:

• We initiated the project with a clear understanding of the challenges in traditional healthcare access.
• Established the core values and mission that would drive Arriv's commitment to excellence in digital healthcare solutions.

2. Product Development:

• Leveraging cutting-edge technology, we developed a user-friendly digital booking tool that streamlines the check-in process for on-demand healthcare facilities.
• Prioritized features such as real-time availability, location-based searches, and user-friendly interfaces to enhance the overall user experience.
  

3. Brand Creation:

• Crafted a compelling and trustworthy brand identity that reflects Arriv's commitment to efficiency, reliability, and user satisfaction.
• Ensured the brand resonated with the target audience, instilling confidence in the digital healthcare check-in process.
  

4. Go-to-Market Strategy:

• Executed a comprehensive go-to-market strategy that involved targeted marketing campaigns, strategic partnerships with healthcare providers, and engaging with key stakeholders.
• Utilized social media, digital advertising, and community outreach to create awareness and drive adoption.
  

5. Rapid Growth:

• Within the first six months, Arriv achieved unprecedented success, rapidly expanding to serve over 30 hospitals across five states.
• Became the go-to digital platform for individuals seeking on-demand healthcare services, showcasing the platform's efficacy and popularity.

Impact:

Arriv's innovative digital booking tool has had a profound impact on the healthcare landscape, providing individuals with a seamless and confidence-inspiring experience when accessing acute care. The platform's rapid adoption and high conversion rates are a testament to its effectiveness in meeting the evolving needs of patients and healthcare providers alike.

Always seeking new collaborative opportunities.

Hailey Caldwell - Multidisclipinary Designer & Artist based in Tulsa, OK

+4053854277