■ Hey there, thanks for taking a peek.

My name is Hailey Caldwell—a multi-disciplined designer and artist, with expertise spanning ui-ux, illustration, website, and brand identity design based in the Tulsa Metro area. With a focus on problems that matter, I bring delight and a touch of adventure to my work, crafting meaningful stories and user experiences.

At the heart of my approach is pushing for the development of bold solutions that are clear and practical. In collaboration with clients, I bring to life products and identities that are aligned with their goals and have genuine relevance—and it doesn't hurt to woo the masses too.

I've been described as a wearer of many hats—in other words: a unicorn, as I simply enjoy growing my arsenal to serve many needs, using multiple perspectives to find intriguing solutions. Aside from commercial work, you can find me developing my creative self on personal projects and scrappy artsy experiments to sacrifice to the design gods for the love of design.●

work

Aug 2021—Oct 2023

Product Designer, Graphic Designer
Gitwit Creative, Tulsa OK

Gained substantial experience by spearheading the design of user interfaces and experiences for multiple products. Consistently delivered innovative and impactful solutions that brought about tangible, measurable changes. Took a lead role in shaping the creative vision for numerous internal and external engagements, including marketing campaigns, branding sprints, product sprints, and a diverse array of design services. Worked closely with product and marketing producers to meet and exceed client expectations. Hand and hand with clients, I actively worked to help sculpt and develop their product vision through visual interpretation manifesting sketches, wireframes, user journeys, and other tangible ways of visual communication. Collaborated effectively with developers throughout the entire product lifecycle, resulting in developer-friendly, detailed handoffs for both internal and external use.

Partnered with support designers on various product and marketing initiatives to craft and define distinctive brand identities and languages. Established and maintained intricate design systems for multiple clients. Played a significant role in shaping the user experience strategy from the project's inception.

Contributed to refining internal team processes and practices, enhancing both design strategy and development practices throughout partnering teams within the organization.

Jan 2019—Aug 2021

Product Designer, Graphic Designer
OSU App Center, Stillwater OK

During my time here, I developed multiple functional applications and interactive materials, including comprehensive mockups from inception to completion. Maintained regular communication with clients, organized and managed developmental assets, and collaborated with diverse designers within a team-oriented environment. Skillfully presented design concepts to clients and played a pivotal role in the recruitment, interviewing, and training of new design team members.

Jan 2016—July 2016

Graphic Designer
The Sign Depot, Durant OK

Crafted visually compelling designs for a range of assets, including signs, logos, business cards, and graphics tailored for businesses, trucks, RVs, boats, and beyond. Oversaw client interactions, managed customer service responsibilities, and successfully executed diverse print and laser projects.

software

Illustrator

Figma

Photoshop

InDesign

Adobe XD

Procreate

Google Suite

Miro

Developing:

After Effects

Webflow

Blender

Substance 3D

education

2016—2020

BFA - Graphic Design

Oklahoma State University, Stillwater OK

2014—2016

Graphic Design

Kiamichi Tech, Durant OK

awards

2020

OSU College of Arts & Sciences Outstanding Graphic Design Senior

2020, 2019

National Student Show & Conference - Honorable Mention

2020, 2019

Graphex 50 - Best in Category, Two Honorable Mentions in Print

2019

OSU Juried Student Exhibition Artist

skills

Product Design

Illustration

Graphic Design

Web Design

UX Strategy

Brand Identity

Empathetic

Chronically creative

Collaborative

Adaptable

Problem-addict

Self-starter

off the clock

Interior design

Mural design

Graphite & acrylic

Paper

Typography

Too many crafts—a financial burden

▪ illustration ▪ web ▪ brand identity ▪ ui/ux ▪ graphic design▪ illustration ▪ web ▪ brand identity ▪ ui/ux ▪ graphic design▪ illustration ▪ web ▪ brand identity ▪ ui/ux ▪ graphic design▪ illustration ▪ web ▪ brand identity ▪ ui/ux ▪ graphic design▪ illustration ▪ web ▪ brand identity ▪ ui/ux ▪ graphic design▪ illustration ▪ web ▪ brand identity ▪ ui/ux ▪ graphic design▪ illustration ▪ web ▪ brand identity ▪ ui/ux ▪ graphic design▪ illustration ▪ web ▪ brand identity ▪ ui/ux ▪ graphic design▪ illustration ▪ web ▪ brand identity ▪ ui/ux ▪ graphic design▪ illustration ▪ web ▪ brand identity ▪ ui/ux ▪ graphic design

Always seeking new collaborative opportunities.

Hailey Caldwell - Multidisclipinary Designer & Artist based in Tulsa, OK

+4053854277

[email protected]

Instagram

Bēhance