— October 2023

Product Design, Branding, Website Design

Role:

Product Design

Web Design

Brand Design

Deliverables:

Brand Identity

Functional prototype

Pitch deck

Website

Mobile app 

Arbit

Venita Cooper, the owner of Silhouette Sneakers & Art and a prominent figure in the Tulsa community, envisioned pioneering the creation of the first-ever pricing tool for the sneaker resell market. Her idea, which garnered attention from enthusiastic investors, aimed to develop an app that empowers users to determine fair prices for sneakers. The envisioned product would utilize an algorithm, considering factors such as rarity, brand, shoe model, colorway, size, quality, and hype, ultimately generating a fair-market price for sneakers.

Initial Objectives:

When Coop approached us, she had only an idea and needed assistance in presenting the concept of Arbit. Here are the key components we delivered for her fundraising efforts in the initial phase, accomplished at a remarkable pace in just a few weeks:

• Delivered a functional prototype showcasing Arbit's intended capabilities, including its algorithm-driven calculation of fair-market prices based on a comprehensive set of factors.
• Created a brand language to complement her existing identity, suitable for use in a pitch deck and other branding materials.
• Designed and developed a website introducing Arbit as a newcomer in the tech scene, strategically attracting users to sign up for the beta release.
• The materials prepared for her had investors excited and ready to see this concept come to fruition. The second phase of our engagement with Coop focused on bringing Arbit to life and placing it in the hands of users.

MVP Design and Development:

• Collaborated with Venita and the team to refine the prototype—"What worked? What didn't? How can we do this better?" We took these new ideas and features and iterated several times until they hit the mark, transitioning into a fully functional MVP.
• Developed a mobile app compatible with both iOS and Android platforms to ensure widespread accessibility.
• Integrated the refined algorithm for calculating fair-market prices and the Arbit value into the MVP.
• Conducted thorough testing to ensure the app's functionality, usability, and performance.

User Testing at Sneaker Tradeshows:

• Facilitated MVP testing with users at prominent sneaker tradeshows to gather real-time feedback.
• Analyzed user responses and iteratively refined the app based on insights obtained from the tradeshows.
• Evaluated user engagement and acceptance of the pricing tool in a live event setting.

Outcome:

Following several compelling funding offers, the project expanded to include the development of an MVP in the form of a mobile app for both iOS and Android platforms. Strategically tested at sneaker tradeshows, the MVP garnered immediate feedback and validation.

User responses indicated that the design and execution of Arbit's mobile app resonated unexpectedly well with sneaker collectors and resellers. The MVP not only met but exceeded the expectations of the target audience, creating a significant buzz and generating a long line of eager users awaiting the beta first release. The success of the MVP confirmed that Arbit was addressing a fundamental gap in the sneaker resell market, providing clear, concise, and accessible data for both buyers and sellers in the dynamic world of sneakers.

The collaboration between Venita and the project team showcased the adaptability and scalability of the initial vision, demonstrating how the strategic development of an MVP can catapult a groundbreaking idea into a tangible, well-received product within a short timeframe. Arbit's journey from prototype to MVP serves as a testament to the project's success in closing a crucial gap in the sneaker resell market and generating anticipation for the forthcoming beta release.

Always seeking new collaborative opportunities.

Hailey Caldwell - Multidisclipinary Designer & Artist based in Tulsa, OK

+4053854277